Last month more than 7,500 REALTORs® gathered in Washington DC to attend the 2007 REALTORs® Midyear Legislative Meetings & Trade Expo. Many speakers presented current topics of interest to today’s REALTORs®. A recurring theme of this year’s presentations was marketing to Generation Next. With titles like "Marketing to Gen Next" and "Y U Need to Market to Gen Next", REALTORs® were brought up to speed on topics ranging from Facebook to Flickr. If you are interested in checking out the slides from these or other of the more popular presentations this year, you can find them here.
If nothing else, you’ll find some interesting charts; like this one…
15 comments
Guy, thanks for the links. I haven’t worked my way through all of the presentations (Power Point without a talking head can be a bit dry!) but I’ll get them all eventually.
Some interesting conflicting viewpoints. One presenter had “small” as the new big, while another had bigger houses as the number one desire/trend.
There were a couple of great quotes in the marketing to the NextGen presentations, a call for Realtors to “Know more about real estate than your customer” and the corollary “Know more about real estate web sites than your customer.” You and Diane seem to be well ahead of the curve on this. But don’t slack off for a second.
But my favorite was from Kevin Kelly on community connectivity (I’ll call it pack mentality) “No one is smarter than every one”. That is why I hang out at this joint. While I often disagree (or grudgingly agree, Bear) with a lot of the posts here, the “community” (gag, I know) of Bloggers here are upping the ante on real estate information open for public view. The trend won’t go away, and will only grow.
Prediction - remember travel agents?
Interesting information and further confirmation of what we have found also. We’ve been looking at the Reno area for over a year now but think that housing prices are still too high & owners not realistic.
Homeowners should realize that prospective buyers may have different reasons for buying, different tastes in decor & most of all, are not in any hurry to buy when the market is frothy.
The sellers need to give the buyers a reason for buying their home whether it is because of price, location or proximity to services.
I strongly dislike the “developments” with their ticky-tacky look alike houses, lack of yards & no individuality.
Why don’t the builders have more than one style of house? I’d like to see more modern architecture, more traditional, & more colonial styles of homes. That’s what makes a neighborhood distinctive.
Reno has a lot going for it in terms of climate, location, activities, etc. but the builders are not giving prospective buyers a real reason to buy here.
Just a couple of quick comments:
The time scale is 1990-2000. The most recent data in that chart is 7 years old, the median age of the data is 12 years.
Also, percent increase tells only part of the story; what are the actual numbers?
Interesting thought Reno Wannabee. When you ask the question of more than one style of house, do you mean more than one architectural style in the same neighborhood? I don’t think home builders have done that since the 1920s. And that’s across the board nationwide…..each subdivision project in most cities have their own ’style’ per say, and all the houses in that subdivision fit that style. Then you have ‘communities’ like Somersett and Wingfield Springs that try to tie together the subdivisions.
Now to be fair to Reno, I’ve seen nearly every style of home built in subdivisions, from Spanish to Victorian to Ranch. And I’m not sure what you mean by lack of yards, nearly every new home I’ve seen built has a front yard and a backyard.
I agree with you on individuality within each of those subdivisions though. What home builders do is build the same models across multiple cities, only changing slight variations like colors and accents, and sometimes those don’t even change. Lack of individuality is not an issue limited to Reno. The Northeast seems to fare a little better creating subdivisions with individuality, but barely.
It would be nice to see a neighborhood built that incorporates a few different architecture styles. My 1920-1930s neighborhood for example, has three distinct styles of homes; Craftsman, Victorian, and Spanish.
Instead of hunting for homes in Somersett and Wingfield, perhaps try Old Southwest and Southwest; you’ll find a wide variety of styles of homes, most with yards, all with individuality, in a neighborhood with full-grown trees etc. From the 60’s and 70’s chic homes of Hunter Lake to the Craftsman homes lining Forest, from the giant Colonials and Victorians of Newlands to the real ranch homes of Holcomb Ranch Lane area to the custom built homes on Manzanita, there’s something for everyone within the McCarren Loop, IMO.
Reno Wannabee, you say:
‘I’d like to see more modern architecture, more traditional, & more colonial styles of homes. That’s what makes a neighborhood distinctive.’
That is what YOU would like to see….I believe the developers have a lot of experience to appeal to the widest demographic of potential buyers… They are in business to make money!
You dislike “developments” with their ticky-tacky look alike houses, lack of yards & no individuality… well I generally dislike many people’s view of individuality such as bright pink and blue house paint, overgrown landscape and boats/RVs/cars/furniture/appliances littering the lawns. Developments have Homeowner Associations to prevent this type of ‘Individuality’.
There are many areas of Reno that offer the ability of a homeowner to express their individuality with a larger parcel of land. I’m sure Diane can take you to view these areas of town that would appeal to your taste.
Interesting chart. How in the hell florida is not ranked however absolutely shocks me. Dam I knew I shouldn’t have sold my house in naples for an after tax gain of over 200k. lol
Actually MJB we have City Code that says you can’t have cars, RV’s, boats etc on your lawn/front yard, and code enforcement teams that actually work. I know, I use them quite often and they are very effective. I’d choose individuality any day over a Natzi-ish homeowners association that forced me to spend $30,000 to landscape my BACKYARD to their standards (Starcrest Village incident).
I love graphs,the heading says, “Where are Retirees Moving to?” However, underneath in brackets it says, “Percent increase in 65+ in population between 1990 and 2000″
The increase did not come from retirees moving to Nevada, it came from residents who already lived in Nevada getting old.Just another misleading realtor graph trying to re-start the investment fire, which went out this year.
The City of Reno did a study a year or two ago and the study showed that the largest increase of adult population in Washoe County came from residents having children and those children growing up and staying here as adults.
Further, it does not make sense for retirees to move to Reno, where there are harsh winters, harsh summers and an altitude of over 4500 feet where the oxygen is thinner. If they are moving to Nevada, they are probably moving to Las Vegas not Reno.
exactly. pretty poor chart I have to agree. the fact that florida isnt even on there has to tell you something about the accuracy/ rather how misleading it is. Booo!! facts? retires are moving to SW florida more than most places. Reno? I dont think so.
Derrick, I agree - I live in a development with a homeowners association and I consider it a waste of money and intrusive. I would rather take a chance on someone parking a trailer in their yard or painting their house chartreuse than to have to put up with the HoA Nazi’s who spend their time (and your money) driving around checking to see if you have brown spots in your lawn. One of my neighbors received a written ‘warning’ when the HoA manager spotted a gopher hole in his lawn.
Mike, in my neighborhood of 68 homes (and no, it’s not a retirement community) at least 70% are retirees from Northern California. These aren’t people in their 80’s. I would say the average age is 60, with many of them in their early 50’s. So, I don’t think you can really generalize that ‘retirees’ are fragile folk who need special conditions in which to thrive…I retired from my first job at 50 and moved to Reno from the SF bay area a few years later.Why did I move here? It’s a 15 minute drive to the airport, I can walk or bike without getting mugged, there are no significant traffic problems, I don’t have to pay income tax, I’m only 3 hours from the Bay Area where I still have alot of friends and family, and I have alot fewer ‘old age’ aches and pains than I did living in a more humid climate. My guess is that alot of retirees will continue to move here, many of them for the same reasons that I did
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This graph is a percentage increase. There are already so many seniors in Florida, that even if 3 times as many retirees moved there the percentage increase would likely still be less than the increase in Nevada. As far as the harsh summers go, you obviousy have not been to Florida from May thru August. Talk about harsh. Plus it is so crowded there now, retirees are looking for less congested places to move to. Most of the states on this list have VERY low humidity. Wonder if that means anything?
ofcourse retirees from california will continue to move to nevada for a number of reasons. But as to the chart guy presented It’s budget to say the least :).
2sleepy.
Tell me about it I live in spanish springs near redhawk. I got a notice from the HOA because I left my trash cans on the side of my house 1 DAY AFTER GARBAGE WAS PICKED UP!! yet my neighbor has a rusted b-ball hoop thats been laying in his side-yard for 3 months. Considering I own My house no mortgage. the HOA can stick it where ths sun doesnt shine. a 45.00 fine? BFD if you know what I mean. they Worry about my garbage cans but nevermind actual garbage in yards, or people houses that are in dire need of a new paintjob. or forget about the fact that some juveniles decided to steal the letters off the names of the culdesacs and its been 2 months and no new letters? doesnt make me mad more than it makes me laugh. cheers fellow californian;)
SWFL summers are very harsh !! I lived and owned property in Naples florida. Pretty expensive area however I personally could not live there for that long. horrible drivers (old) that are either lost or forgot how the gas peddle works, they need 200 feet of space to make a left hand turn. not too mention the hurricanes? the moldy smelly air? horrible wages? tourist? the tourist are amazing they screw up the traffic because they are amazed like they have never seen a palm tree in their entire life.
Granted I did invest in Naples RE a couple of years ago It was only speculation and never had any intenetions on living there for any long period of time, And never will. Reno nevada Is the place for me