Today Diane and I attended a luncheon and presentation hosted by the Reno Tahoe Chapter of the American Marketing Association. The presentation was titled “’Extreme Make-Over’: Reno Downtown Edition” and featured guest speakers Charles McNeely, Reno’s City Manager, and Chris Nelson, Principal and Co-Founder of Capstone Partners, LLC. Capstone Partners is the entity responsible for developing The Village at Idlewild Park, and most recently, Arterra.
Mr. McNeely, who has served as Reno City Manager since 1996, was first on the agenda. He began his presentation by asking the audience how many of them have moved to Reno within the last 15 years. Over half the audience (of 150) raised their hands. His point was well taken. Reno has been and is undergoing tremendous growth. And it is this growth that makes long-range as well as short-range city planning absolutely imperative.
Mr. McNeely said that the city’s goal is to make Reno the “most livable city in Nevada” – all of Nevada, not just Northern Nevada. He went on to define ‘most livable city’ as the cultural/commercial/art and entertainment center of Nevada. And Downtown Reno is the focus of the city’s efforts to achieve this goal.
The following points are from Mr. McNeely’s presentation:
The city owns two miles of property along the ReTRAC Corridor and is creating a plan to develop the corridor with a mix of new retail and residential opportunities. However the city wants to ensure consistent development according to a long range plan, and not a “hodgepodge” of new construction.
The City Council has approved $2 Million a year to be spent on downtown beautification. Downtown beautification includes changing building facades and signage; installing new street and sidewalk lighting; and planting trees.
The next public space to undergo substantial changes is 10 N. Virginia, where the ice rink is located. Plans include: a canopy over the ice rink to keep the ice from melting during season and also to provide shade for summer events; and a restaurant to be added.
Speaking of restaurants, a new restaurant, called the Wind River Grille, is going in the space formerly occupied by EJs Jazz Cafe.
The city has a few priority projects including: The Freighthouse, the Pioneer site, the Pavillion, the Onslow block. [Perhaps Diane can provide additional info on these.]
Also planned is beautifying the gateway to UNR.
Following the City Manager’s presentation, Chris Nelson from Capstone Partners, LLC spoke. Mr. Nelson was on the agenda to answer the question why would a Portland based developer buy the old Porsche building, a former drinking water treatment plant next to Idlewild Park and build Arterra in downtown Reno.
The following are some of the reasons he gave:
• Strong population growth – Reno has grown 3% annually over the past several years; 3.5% in 2005 (the last year with available data).
• Strong employment growth – Reno has some of the strongest employment levels in the country.
• Quality of life – Lake Tahoe, world class golf, culture
• Diversified economy – no longer casino dominated; no longer exclusively tourism-based
• Tax climate – for business “as good as it gets”
• Excellent University
• Great Weather – 300+ days of sunshine annually
• Improving mix of retail and services – Reno’s trade area is growing; as such we’ll see more higher-end retailers moving in.
• Good housing base and mix
In addressing “why Downtown specifically”, Mr. Nelson noted the following:
• city of Reno’s commitment to and investment in downtown development
• the amount of private investment
• supportive political climate – the pro-development stance of the city is a huge positive.
• strong marketing campaign - nationwide
• Nevada Museum of Art – one downtown’s greatest asset
• number of new retail, restaurant and entertainment businesses
• commercial rents are up 15%
• commercial vacancies are down
In listening to Mr. Nelson’s presentation it was apparent he sincerely believes in Reno and downtown’s long term viability.
By the way, the Arterra models should be completed in July.