If you haven’t heard, the Reno-Sparks Convention & Visitors Authority has unveiled the newest marketing campaign to promote tourism to the Reno-Tahoe area. The tagline… “What’s Your Passion?”
According to Christopher Baum, RSCVA President and CEO, “The campaign is designed to inform potential visitors that whatever their personal passion, Reno Tahoe USA has what they’re looking for.” See the story here: What’s Your Passion?
So when it comes to all that Reno-Tahoe offers, what’s your passion?
Related post: A Little West of Center
Carlo
Well, this slogan is certainly better than the “West of Center” one that was a total bust.
Can’t say “What’s your Passion” really ignites a passionate response though. I’d give it a C +.
Let’s face it: “What happens in Vegas stays in Vegas” is probably the all time Number One tourist visitors slogan anywhere, and will never be matched.
Norton
The fact that the RSCVA changes its slogan every three years is insightful. It is proving very difficult to come up with a slogan that really works to distinguish the area. Back in the 1950s, Reno had a monopoly in gambling and truly was “The Biggest Little City in the World”. But now? Are there lots of outdoor things to do here, like skiing, hiking, etc. ? Yes, but that’s true for a lot of places in the USA. Can you gamble here? Yes, but you can gamble almost anywhere in the USA today.
I don’t mean to criticize the new slogan. I am just commenting how difficult it has become to really separate Reno-Tahoe from a lot of other places in the USA.
Sully
“A print campaign launches in May in upscale publications such as Southwest Airlines’ Spirit”…. and this is the same airline that is cancelling the non-stop San Jose to Reno twice daily flights next month?
Uncle Tom
Trying to differentiate Reno? I would have chosen something like this:
“The Last Frontier of the Wild and Edgy”
Meaning Reno isn’t about being politically correct in having fun and good-time behavior; instead it’s about `Party On’ and being able to do here, all night, all the time, what may be discouraged elsewhere.
From a convention marketing and resort promotional viewpoint, Reno actually has one thing other places don’t have– an exciting, western-flavored history, and it should capitalize on its wild and wooly past, thus distinguishing itself as an “anything goes” resort area. The bar is open, all night, 24/7, on Virginia Street; always a live rock music band; and walk around with a drink in your hand. Get the pitch?
In this way, it will become known nationwide that “the Arch welcomes you, and there is no closing time on our party.”
Now that is a way to be different.
Move to Reno
Very Good, Uncle Tom.
Cal
Good idea Uncle Tom.
Problem is that what you have described is Las Vegas.
And, as everybody in America knows, what happens in Vegas stays in Vegas.
Reno is never, ever, going to surpass Vegas in people’s heads when they think about where to go to “party on” all night, all the time, with a drink in their hand.
Shelley
I think the RSCVA figured out a long time ago that they cannot compete with Vegas as a party- on “drink all night” location. There is no place more “anything goes” when you out of town in America than Vegas.
That’s why they have tried to feature the area’s natural beauty and outdoor activities.
Uncle Tom
Reno just needs to sell it but play it a little rough and dirty around the edges, not homogenized and glitzy in the cleaner Las Vegas style. I don’t like Vegas any more, too plastic and glossy-wrapped for me.
Steve Watts
Uncle Tom, that branding would have worked in the 70’s and early 80’s but not now. Walking down Virginia St. like we did then is illegal now. And there is rarely a live-anything band playing, unlike before when every casino had the lounges and showrooms…that’s a little-mentioned factor that killed downtown, when the live musicians lost their jobs. Even the Broadway Comes to Reno shows play recorded music.
Steve Watts
sorry, meant to say walking down VA St. with a drink in your hand is illegal now.
Uncle Tom
Sometimes, Steve, there is live music but too seldom and it is too unpredictable. The club operators need to ante up some funds to put it out there at least on Friday and Saturday afternoons and evenings in the summer months. A garage band that can play decent rock covers doesn’t cost much. The local political activists should meet and confer with city council and the P.D. about discerning, selective enforcement. You gotta let a guy listen to some old rock, then walk down the street smiling with 7-7 in his hand, somehow. That shouldn’t be hard to orchestrate.
I disdain recorded music.
Jennifer Fortune
Guy, well considering I live in Lake Tahoe my current passion is the 6 feet of snow we received in the last few days. Did you get to enjoy it? Also, I’m passionate about Chase and the awesome people (like you) I get to work with.
Guy Johnson
Thank you for your comment, Jennifer. And, yes, I took the family skiing to Mt. Rose yesterday. A little windy, but great snow.
suzanne
This slogan is rather vapid. I saw it on a billboard driving back from SFO. It has zero power as there is no message associated with it. A question has no energy behind it. “Come to Reno, FIND your passion” would have been better if they were sold on the word “passion”. Reno is a very hard sell. The gambling halls are stale and the entertainment is a B. I don’t envy those trying to sell this city to tourism.
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