Nevada has a new state brand. Unveiled yesterday, the new state brand, ‘Nevada. A world within. A state apart’ will roll out in marketing campaigns across the country. TV commercials, containing music from The Killers will begin airing later this month in markets in Phoenix, Los Angeles and San Francisco.
Check out the RGJ story and video here: New state brand: ‘Nevada. A world within. A state apart’
related: Hopes hang on 7 words: Can Nevada’s new slogan boost tourism?
